- Buttons - Magnets - Mousepads - Stickers - Calendars - Ribbons -
- Wearable Decoration - Digital Printing - Copy/Print Management - Promotional Item Sourcing - Company Stores -
HAS Marketing - 545 King Street West - Toronto, Canada
The Proven Benefits of Promotional Items
Since promotional products can be used alone, or integrated with other media, there are virtually limitless ways to use them.
Popular Programs include:
| Business Gifts |
Employee Relations |
Orientation Programs |
Corporate Communications |
Trade Shows |
Special Events |
They are also effective for dealer/distributor programs; company stores; generating new customers or new accounts; non-profit fundraising; public awareness campaigns; promotion of brand awareness and brand loyalty; political campaigns; employee incentive programs; new product or service introductions; and as gifts for marketing research initiatives.
The Positive Effect of Promotional Items
The positive effects of promotional items on various campaigns is well documented.
- Advertising Campaigns: Promotional product mailings can dramatically improve response rates to campaigns.
- Customer Goodwill: Promotional products foster customer goodwill (positive attitudes and feelings) towards a company and its employees.
- Direct Mail: Promotional gifts can make a significant difference in direct mail campaigns response rates. One study showed response rates could increase as much as 50% if a promotional gift was included as part of the direct mail initiative.
- New Product Introductions: New product introductions can be enhanced using promotiona; programs including sampling/information kits for the customer, press kits for the media and incentive programs for dealers and employees.
- Employee Awards & Incentives: Awards and incentive programs improve performance and motivate employees. Our experience shows that unique, easy-to-execute employee motivation programs mean the same thing to the employees as the bottom line means to marketing.
- Repeat Business: Studies have shown that customers who received promotional products re-ordered more quickly and ordered more often than those who received no promotional products.
- Three Dimensional Direct Mail Packaging: Packaging of Promotional Products can evoke curiosity as well as increase Direct Mail response rates. Promotional products are ideal for creating awareness among a selective audience. Promotional products, used as dimensionally in direct mail solicitations, can boost response rates by up to 50%.
- Trade Shows: Promotional products increase traffic to an exhibitor's trade show booth and ensure recipients remember your name. A study showed that 39% of the people receiving a promotional product could recall the name of the advertiser as long as six months after they received it.
Picking the Right Promotional Merchandise Partner
H.A.S. Marketing is one of the largest, Canadian owner, Promotional Product firms in the country. We are a full service company, with complete in house manufacturing facilities, producing core premium and incentive merchandise. From concept to finished product, our marketing team, graphic art department, digital and screen print factories, and supplier network partners, work together to provide innovative solutions at FACTORY DIRECT PRICING
Our positioning in the industry is quite unique. Unlike the competition, we actually manufacture many of the products we sell. This advantage allows us to provide our customers with better control over design, production, and costing. We are therefore able to eliminate a major cost level in the distribution chain, and pass the savings directly to the client. In addition, recent technological advances in the digital print world have enabled even faster turn-around times; while still maintaining truly accurate image reproduction and quality.
Our Creed: On Time! On Budget!
For the past 40 years, we have been a major player in the industry. We greatly appreciate the oppurtnity our many clients have extended us with regards to their promotional product requirements.
Should you have any questions, or wish additional information, please don't hesitate to Contact Us today!
